Does that music video you’re watching have a suspiciously high rate of visible brand names? Are your headphones reminding you that you haven’t yet bought that new thing that everyone’s talking about? If so, there’s a good chance that the song is a commercial single, an advertisement song for a product or service. Companies in South Korea put idols’ popularity to good use and hire them to promote products for them and we’ve collected 10 of our favorites for a little product placement parade!
Using well-known faces and voices to promote a product is a genius move in itself — adding idols into the equation creates the perfect storm of chart-topping music that everyone will hear, idols that hoards of fans look to for fashion and lifestyle inspiration, and a product that has now entered the minds of an entire target audience.
Fair warning: try not to spend all your money on your favorite idol’s product — save some for whatever they’ll be promoting next year, too.
10. T-ARA for Nonghyup Apples — “Apple is A”
Why do we have the sudden urge to buy a truckload of apples? Hmm…
9. 2NE1 for Yamaha Fiore — “Don’t Stop the Music”
We’re not sure where we’d keep the Fiore, but we almost want to just buy it and then ask questions later.
8. Autumn Vacation for TheraFlu — “Cold Medicine”
We’re pretty sure our colds never look that cute. Excellent and adorable find from indie band Autumn Vacation!
6. 2PM for Corby Anycall — “My Color”
That’s quite a dilemma she’s got there. What color would you choose?
4. Sandara Park (2NE1) for Cass Beer — “Kiss”
We’ll probably be seeing the word “Cass” in our dreams tonight.
3. 2PM and Girls’ Generation for Caribbean Bay — “Cabi Song”
Love-lines everywhere! Who’s your hottest Cabi?
2. Big Bang and 2NE1 for LG Lollipop — “Lollipop”
We don’t think there is a single color that didn’t make an appearance in Big Bang or 2NE1′s wardrobe. Fun Facts: “Lollipop” was 2NE1′s first appearance and Big Bang later released “Lollipop 2.”
1. (A heaping scoop of idols, listed below) for Lotte Duty Free — “So I’m Loving You”
Featured: Hyun Bin, JYJ, Big Bang, Choi Ji Woo, Song Seun Hun, 2PM, Kim Hyun Joong, and Jang Geun Suk
Lotte Duty Free broke out the big guns for this one — who could refuse anything promoted so earnestly by so many good-looking people?
Tell us your favorite or recommend one we didn’t list, and stay tuned to MTV K for more K-pop lists!