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ZE:A’s “Phoenix” Has Risen with an MV

ZE:A’s “Phoenix” Has Risen with an MV
Photo Credit: Star Empire Entertainment

By Janine Bower | August 28, 2012

ZE:A just released the Korean version of their Japanese single “Phoenix,” and its music video rocks in a jazzy-disco kind of way. We probably wouldn’t have placed the energetic groove of their retro-type sound next to such a contemporary theme ourselves, but “Phoenix” sings with such a revitalized energy, that it’s impossible to deny how dance-able this single really is.

When the concept photos for ZE:A’s Japanese single came out, “Phoenix” looked like it would be something much more hard-edged than this funktastic track. ZE:A’s images were uber-chic and smoky as if they were rising from the ashes of their last single “Aftermath.”

Photo Credit: Star Empire Entertainment

Although the music video plays with hints to this edgier look, it’s actually got a much happier, brighter sound. Was anyone else reminded very briefly of “The Hustle” around 1:08? Or was that just us?

ZE:A has no problem going darker for their concepts, but they usually don’t bring in the doom and gloom of a corresponding single. Much like their previous Korean comeback with ZE:A’s second album Spectacular, the album’s dark urban concept didn’t fit the upward pop of “Aftermath,” its main single and MV. This time, the switcheroo lies in ZE:A’s ability to maneuver a disco-like energy fest, while draped in a futuristic concept you might see more commonly in a video from Teen Top, or rookie group NU’EST. We’re not surprised by the move, but it was well executed nonetheless.

Either way, the Japanese single for “Phoenix” has already hit the #2 spot on the Oricon charts in Japan, and the music video’s Korean version does a great job in continuing this track’s popularity. Now it’s off to the Korean music show circuit, where “Phoenix” will bring ZE:A right back into the spotlight.

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