Last year, MTV’s European Music Awards saw an unparalleled display of support for a single group when the “Best Worldwide Act” was announced. The winner of the award by a record-shattering 58 million votes was Korean idol group Big Bang, demonstrating a clear shift in the view of the Hallyu Wave from novelty to global music trend. A year later, the MTV EMA’s are back and K-pop is on the menu once more.
As of this moment, Psy‘s epically viral “Gangnam Style” MV is now in contention for the EMA’s “Best Video” award. The video is currently nearing 200 million YouTube hits, launching Psy into competition against MV’s from internationally recognized artists including Lady Gaga, Katy Perry, M.I.A. and Rihanna. By the way, “Gangnam Style” is the only song on the list that is not in English. How awesome is that?
As for the “Best Asia Act” category, there are a few unlikely competitors going head-to-head. Not only is SM Entertainment‘s mega-group Super Junior one of the five groups nominated for the award, but former Super Junior member Han Geng is as well. That’s a little awkward considering how the two parties parted (remember that tough legal battle between the Chinese member and SM Entertainment that led to his departure in 2010?).While it’s great to see both artists doing so well, their names on this list are a stinging reminder of their rocky past.
Let your voice be heard by voting for the 2012 MTV EMA’s here. If you want to vote Psy’s “Gangnam Style” as the EMA’s “Best Video” see here, and to pick this year’s “Best Asia Act” see here. The winner is left up to you, the fans, so make sure you vote!
Will things go smoothly in the “Best Asia Act” category, or will there be drama at this year’s EMA’s? What do you think?