The New York Times called f(x)’s performance at SM Town NYC the “least polished group on the bill”, while influential American gossip blogger and television personality Perez Hilton recently described their music as “dripping with honey tunes and bouncing with killer b-b-beats.” This attention comes all of a sudden, doesn’t it? So what gives?
Perhaps the smash success of their latest album Electric Shock is sparking the media craze. Having shocked the music charts with much more than electricity, the ladies of f(x) have finally stepped up to the international plate. Interestingly, up until this point Girls’ Generation, their fellow labelmates at SM Entertainment, have been the leaders of the Hallyu phenomenon, while in comparison f(x)’s international influence has been generally lukewarm. “Electric Shock”, the album’s title track, may have been the necessary ingredient to take f(x) up the global popularity ranks.
On the first night of its release on June 11, the song hit number one on a variety of Korean music sites such as Melon, Naver and Mnet. During that week it also swept the number one spots on the Hot Tracks and Hanteo charts. Now, having secured over 10 million views on YouTube and counting, “Electric Shock” has received an All-Kill on the music show circuit. It has even hit the US and Canadian iTunes charts for number one “Electronic Album.”
Kinda ironic isn’t it?