Adidas unveiled the next chapter of their latest brand campaign today in the short promotional film “all Originals Represent.” Featuring brand ambassadors from all over the world, the campaign aims to inspire consumers to represent what they’re all about.Though television, cinema, digital and print media, this 360-degree worldwide campaign challenges customers through local and online events to “go all in” by creating their own content and sharing what originality means to them.
As long-time Adidas spokesmodels and personal muses to top designer Jeremy Scott, 2NE1 also participated in the ad campaign. In the “all Originals Represent” video, the ladies are seen in Tokyo, Japan, lighting up a busy intersection with fierce choreography and even fiercer duds.
The promo features Nicki Minaj’s “Masquerade,” a song written with the campaign in mind.
ADIDAS ORIGINALS ft. 2NE1, Nicki Minaj, Jeremy Scott, Big Sean, Sky Ferreira, Kids These Days and Derrick Rose — “ALL ORIGNALS REPRESENT”